REBOOT of the KERALA TOURISM INDUSTRY Post Covid-19
REBOOT of the KERALA TOURISM INDUSTRY Post Covid-19 Authors: Dr. MAITHILY P R Management Consultant Kollam, Kerala 690 542 maithilypr@gmail.com SURESH MENON Management Consultant Chennai, Tamilnadu600 024 sureshmen@gmail.com Kerala – God’s Own Country – HEAVEN NEVER SHUTS DOWN ABSTRACT The Covid-19, presumably originating from Wuhan, China, has spread around the world and brought in a lot of uncertainty. The outbreak has had a severe negative impact on the inbound tourism segment in the State of Kerala (God’s own Country), India. The Travel & Tourism industry is the biggest industry of the state and forms the backbone of its economy and the primary stimulant for social development and progress. It stimulates every other sector by bringing in precious foreign exchange and investments in real estate and infrastructure. The Travel & Tourism industry is on its knees worldwide. Country borders are sealed. Cities are at stand-still. Flights are grounded. Cruise ships are docked in ha